Equine Business Mentorship
Running a successful equine care business takes more than great hands-on skills. It requires confidence in your decisions, clarity in your services, strong client communication, and systems that actually support your work—not burn you out.
The Equine Business Mentorship program is designed to help equine professionals turn their education and experience into a thriving, sustainable business. Through personalized mentorship, you’ll gain practical guidance on everything from client relationships and case management to pricing, boundaries, and long-term growth strategy.
Whether you’re just starting out, refining your services, or ready to scale with intention, this mentorship meets you where you are—and helps take you where you want to go.
Experience-Driven Mentorship
Real Clients, Real Results
Long-Term Stability & Strategic Growth
Flexible, Individualized Support
Meet Your Mentor: Christina Naas
Founder • Educator • Licensed Massage Therapist
Christina Naas is the founder of Equine Kneads Academy and a Licensed Massage Therapist with over 12 years of clinical and business experience in professional equine massage and bodywork. As the owner and operator of a thriving equine bodywork practice, she has built a reputation for delivering high-quality, results-driven therapy while successfully managing the business side of the industry.
Raised in Ocala, Florida’s equine community, Christina grew up surrounded by Thoroughbred breeding, hands-on veterinary care, and the guidance of respected horsemen, including her grandfather, Raymond Burr. This early experience shaped her holistic approach to horse care.
Christina holds an A.A.S. in Clinical Therapeutic Massage with a focus on orthopedic and rehabilitation techniques. Her advanced education includes:
- Equine Craniosacral Therapy (Maureen Rogers)
- Extensive coursework through Equinology and Science of Motion
- Myofascial Release
- Neuromuscular Re-education
- Corrective Exercise
- Applied Kinesiology
- Cupping, Cryotherapy, and PEMF (human & equine)
She regularly collaborates with veterinarians, universities, and OEMs to refine therapy protocols and is frequently invited to teach for professional organizations. Her experience as a practitioner, educator, and business owner allows her to mentor others in both clinical skill and building a sustainable, successful equine bodywork practice.
Why This Mentorship Exists
Through years of hands-on work and collaboration with veterinarians and allied professionals, Christina saw a consistent gap in the industry:
- Programs that taught techniques without clinical reasoning
- Practitioners unsure how to assess, adapt, or communicate within a care team
- Talented professionals struggling to translate skills into sustainable businesses
The Equine Mastery Business Mentorship was created to support businesses who want to change that.
This mentorship supports professionals who want to:
- Understand and articulate why they do what they do
- Confidently assess and adapt to real-world business scenarios
- Communicate clearly with owners and professionals
- Build credibility, consistency, and long-term sustainability
- Run a business that aligns with ethical, evidence-informed practices
If you’re ready to approach your equine care business with intention, clarity, and confidence—this mentorship is designed for you.
More Than Mentorship—A Foundation
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Personalized Guidance
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Flexible Support
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Real-World Strategies
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Long-Term Success
One-on-One Guidance
Your mentorship is tailored to you—your experience level, goals, and current challenges. Whether you’re just getting certified, actively practicing, or restructuring your business, sessions are focused on what will move you forward most effectively.
Support That Fits Real Life
Choose the level of support that works for your schedule and needs, from periodic check-ins to immersive business strategy mentorship. Sessions are designed to be practical, actionable, and flexible—so mentorship supports your life, not complicates it.
Proven Business Strategies
This mentorship goes beyond theory. You’ll get guidance on client communication, case management, pricing, boundaries, scheduling, collaboration with veterinarians, and building sustainable systems that actually work in the equine industry.
Mentorship That Support Long-Term Success
The focus isn’t just short-term problem solving—it’s building confidence, strategic assessment, and business skills that support long-term success. You’ll leave with clearer direction, stronger decision-making, and a plan you can continue to use as your practice evolves.
Tailored Mentorship for Equine Professionals
Mentorship options range from structured check-ins to a comprehensive bootcamp, allowing you to choose the level of support that fits your goals. Each option is rooted in real-world experience and focuses on actionable skills you can apply immediately.
Areas of mentorship may include:
- Building and refining your service offerings
- Client communication and education
- Case management and professional boundaries
- Collaboration within a veterinary and allied-care team
- Business structure, systems, and sustainability
- Strategic growth without sacrificing quality of care
The goal is simple: help you build a business that supports both the horses you serve and the life you want to live.
Take the Next Step in Your Business
Ready to grow your skills, strengthen your business, and create lasting results? Whether you’re ready to get started or just have questions, we’re here to guide you.
Your business growth starts with a single step—take it today.
In Their Own Words
"Working with Christine Naas brought clarity and grounded momentum to my business. She has a rare ability to see both the big vision and the subtle blocks, then help you move forward in a way that actually feels aligned. Every conversation left me clearer, calmer, and more confident in my next steps. Christine is thoughtful, strategic, and deeply trustworthy. "
The Equine Kneads mentorship program helped me to how to think strategically, set realistic goals, and take consistent action. Christina played a key role in helping me to build my business with confidence and professionalism. Her guidance on client communication, industry standards, and business set up was incredibly valuable and has helped me to successfully build and run my business. Her passion for the industry and wanting to help comes through in each session. Her years of experience as an equine bodyworker and business owner are invaluable. I am grateful for the knowledge and support I have received through this mentorship.
"Christina’s business mentoring was a huge asset to my business. She helped me learn how to better balance my client load, improve and streamline my admin systems, and look at my business with clarity and intention. Having someone who truly understands the equine industry made all the difference — she helped me navigate real-world challenges and strengthen my business in a sustainable, practical way."
Tools and Support for Your Practice
Your Clients At-Home Guide to Supporting Their Horse
This beginner-friendly eBook is perfect for horse owners who want to better care for their equine partners. Clients will learn key anatomy and massage concepts, palpation and assessment techniques, 10 safe and effective massage strokes, and when to massage—or when to involve a professional. Written by a certified equine bodyworker and educator, it gives your clients the knowledge and confidence to support your horse’s comfort, mobility, and overall wellness.
Resources to Support, Protect, and Grow Your Practice
Save time and stay organized with our ready-to-use business resources, including liability waivers, bartering agreements, and weekly reflection guides. These documents are designed specifically for equine bodywork professionals, helping you operate ethically, professionally, and confidently while protecting your clients and your business.